Emma Grede’s Guide to Getting Paid What You Deserve and Building Unicorns

Emma Grede argues that centering money in your plans is essential to financial success, warning that avoiding profit-focused thinking causes money to 'avoid you.' She shares her personal mistakes of undervaluing herself by paying her male hires three times her salary while building her agency, and emphasizes audacity in asking for what you're worth. Her core framework is that self-investment—of time, money, and energy—is the highest-returning investment anyone can make.

You'll learn how to reframe money as a tool of power and agency, not greed, and gain a concrete script for valuing yourself in business and negotiations.

1. 01Centering profit in business decisions is non-negotiable; mission-driven work must not come at the expense of financial clarity.
2. 02Women often undervalue their contributions and overpay external hires, especially men, due to imposter syndrome and outdated leadership archetypes.
3. 03The most impactful investment you can make is in yourself—financially, temporally, and emotionally—to enable long-term power and influence.